Worksport ($WKSP) To Showcase Upcoming Innovations Live on FOX & Friends National TV
Worksport’s AL4 Premium Cover, SOLIS, and COR Systems Scheduled to Take Center Stage in Front of an Audience Projected to Exceed One Million Live Viewers This Weekend
West Seneca, New York, December 6, 2024 — Worksport Ltd. (NASDAQ: WKSP) (“Worksport” or the “Company”), a U.S.-based manufacturer and innovator of hybrid and clean energy solutions for the light truck, overlanding, and global consumer goods sectors, is thrilled to announce its upcoming appearance on FOX & Friends, ranked as the nation’s most-watched cable news morning show according to data shared by FOX News. Scheduled for Sunday, December 8th, 2024, at 7:30 AM ET (scheduling changes subject to the studio’s discretion), this marks a pivotal moment for Worksport as it presents its cutting-edge products to millions of viewers nationwide.
The live broadcast will feature Worksport Chief Executive Officer Steven Rossi showcasing the Company’s innovative product lineup, including the premium AL4 tonneau cover, the Solis solar cover, and the COR portable energy system. Two pickup trucks, equipped with these state-of-the-art solutions, will be driven to the FOX Plaza in Manhattan, New York City, offering audiences a first-ever televised glimpse of Worksport’s advanced technology in action.
“This opportunity to present our products on a platform like FOX & Friends is monumental,” said Steven Rossi, Chief Executive Officer of Worksport. “We’re bringing the story of Worksport’s innovation to over a million viewers, while highlighting how our products solve real-world problems. Beyond just this appearance, we see this as a gateway to even greater media exposure, potentially reaching tens of millions more in the future.”
Worksport’s Product Line: Innovation Meets Opportunity
The FOX & Friends segment will focus on Worksport’s current growth story and upcoming innovative product lineup, making this a momentous occasion to connect with viewers during the holiday shopping season. Each product below will be targeting a multi-billion dollar and growing market and will be the key to Worksport’s 2025 growth. Worksport will also offer an exclusive, limited time FOX & Friends discount code for purchases made on the Company’s e-commerce platform, www.worksport.com.
Featured Products:
- AL4 Premium Tonneau Cover: Worksport’s upcoming premium four-fold tonneau cover, designed for durability and versatility, expected to have robust demand.
- Solis Solar Cover: Patented solar-powered truck bed cover, capable of charging electric vehicles and powering tools, campsites, and emergency response needs.
- COR Portable Energy System: Modular, hot-swappable mobile power solution with up to 1,700Wh capacity, designed to function independently or integrate seamlessly with the SOLIS cover, creating a versatile clean-energy microgrid.
FOX & Friends: A Reach Like No Other
FOX & Friends remained cable news’ most-watched morning shows throughout the third quarter of 2024. The channel regularly features high profile special guests, such as President Donald Trump. The weekend show boosts a massive audience, delivering an average of 1.2 million viewers per episode. Worksport’s appearance places its innovative products in front of millions of potential customers, further increasing its brand presence and brand reputability. This national broadcast represents a strategic milestone for Worksport as the Company continues its rapid expansion into new markets. Worksport’s mission to revolutionize the tonneau cover and portable energy sectors is bolstered by this exposure, which is expected to significantly enhance consumer awareness and investor confidence.
Key 2024 Press-Releases
- December 6: Worksport Shares 51% B2C and 60% B2B Sales Growth in November
- December 5: Worksport Adopts Changes To Corporate Treasury
- November 22: Worksport Announces 30% Increase in Production Capacity
- November 21: CEO Insider Purchase; Worksport Investigates Short Selling
- October 29: 200% Growth in B2B Sales; Pre-Order Campaign Initiated For AL4
- October 17: Nasdaq Grants Extension To Regain Compliance
- October 17: $2MM+ Projected Savings From New Strategic Initiative
- September 30: Update On ISO Certification
- September 19: Alpha Launch of SOLIS & COR
- September 11: Worksport COR as an EV Range Extender for Tesla Model 3
- August 14: Record High Revenues; 275% Q2 Growth
- May 8: Worksport Awarded $2.8MM Grant
