Worksport ($WKSP) to Drive Growth with New Live Sales Platform

West Seneca, New York - July 30, 2024 - Worksport Ltd. (NASDAQ: WKSP) ("Worksport" or the "Company"), a U.S. based manufacturer and innovator of hybrid and clean energy solutions for the light truck, overlanding, and global consumer goods sectors, is thrilled to announce the launch of a new live sales feature in partnership with Firework, a platform trusted by over 1000 global brands. Worksport will use Firework's innovative web technology to launch its first live sales session on August 6th at 12 PM ET, accessible via: Worksport Live.

Worksport strongly encourages customers, stakeholders, and their colleagues to sign up and join the inaugural live sales event. Technology benefits and CEO Statement are provided below.

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Enhancing Customer Experience with Firework Technology‍

This new live sales platform is cutting-edge and integrates seamlessly into Worksport's website, offering a dynamic and interactive shopping experience. Worksport anticipates a significant impact from these Live Sales events, with Firework averaging an astonishing 15% rise in average order value (AOV) and 54% in sales conversions with other customer brands This new live sales platform enables Worksport to utilize a robust video hosting and streaming infrastructure, which is expected to boost engagement, increase AOV, and drive conversions. The Firework platform is known for enhancing customer interactions, providing features like shoppable videos, live demonstrations, and personalized shopping assistance.

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Features of Worksport Live Sales

‍Worksport Live Sales will bring an exciting and engaging experience to its growing audience of over 15,000 weekly website visitors. The live sessions are an engaging way for new customers to learn about the Worksport brand, answer commonly asked questions, and be directly connected with live Worksport sales representatives. Worksport anticipates hosting these live events regularly, with shoppable recordings available on the website for continuous engagement.

Highlights of the first event are:

• Product Showcase by CEO Steven Rossi: Worksport's CEO will personally introduce the brand and its three main tonneau cover models, setting the stage for an engaging experience. Initial demonstrations will take place on tabletop, moving to in-depth reviews of specific features and benefits of the tonneau covers installed on full-sized pickup trucks including a Ford F-150, GMC Sierra, and RAM 1500.

• Extreme Demonstrations: Highlighting the durability and quality of Worksport's Made-in-America products, the live demo will also maximize consumer engagement and feature exciting extreme live durability testing of the Worksport® AL3 aluminum hard folding tonneau cover, showcasing the cover's robust design. What will the cover be subjected too? Join the live event to find out.

• Exclusive Offers: Viewers will enjoy special incentives available only to shoppers during the live sales event.

• Special Requests? Want to see something specific? A certain cover installed on a certain truck? A particular durability test? Requests are encouraged! Please email live@worksport.com with any special requests for upcoming live events.

Looking Forward

‍As Worksport gears up for this innovative launch, it remains committed to delivering high-quality products and exceptional customer experiences. The live sales feature is a strategic addition to Worksport's ecosystem, aligning with the Worksport's goal to increase sales, improve margins, and achieve cash flow positivity. Earlier this year, Worksport forecasted an end of the year revenue range of $6-8 million, significantly up from $1.5 million in 2023.

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CEO's Statement

‍"This launch marks an exciting milestone for Worksport as we expand our brand's reach and deepen our connection with customers," said Steven Rossi, CEO of Worksport. "The live sales feature is set to not only enhance customer engagement but also strategically increase customer conversations at a time when Worksport is rapidly developing our brand image. With the upcoming launch of three new products, including the clean-tech products, COR battery system & SOLIS solar cover, we're excited about the future and are continuously integrating new technologies to tap into our wide market potential. Worksport's path to cash flow positivity is strengthened with these technologies, and the Company is making great headway."

Rossi added, "Worksport endeavors to build direct one-on-one relationships with each of its customers. This live sales platform is a great way for customers to engage in real life, live, with Worksport."

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Join Us for the Live Session

‍Don't miss the first live sales session on August 6th at 12PM ET.

Visit Worksport Live to join and experience the excitement firsthand.

Investors and tech enthusiasts can also look forward to more updates in the coming weeks as Worksport gears up for the Alpha release of SOLIS and COR duo. The Company will also host its first live earnings call in August to discuss 2024 Q2 results and discuss future direction.

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Q2 2024 Earnings Call: Sign Up Here [August 13th]

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Stay Connected

• Worksport press releases: [Link to All Press Releases].

• Investor Newsletter: Investors and customers are invited to follow Worksport's progress as it builds on this momentum and strives to redefine industry standards with each new corporate development. Link to Newsletter

• Contact InformationInvestor Relations, Worksport Ltd. T: 1 (888) 554-8789 -128 W: investors.worksport.com E: investors@worksport.com W: worksport.com

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