Worksport (WKSP) Debuts Innovations Live on National TV Show: Fox & Friends, Outlines Media Strategy for Growing Brand Presence
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CEO Details Advanced Clean-Tech Initiatives, Cites Positive FOX Producer Response, and Notes Opportunity to Leverage Successful Debut to Earn Additional Future National TV Segments.
West Seneca, New York, December 9, 2024 — Worksport Ltd. (NASDAQ: WKSP) (“Worksport” or the “Company”), a U.S.-based manufacturer and innovator of hybrid and clean energy solutions for the light truck, overlanding, and global consumer goods sectors, today provided a post-broadcast update following Worksport’s appearance on FOX & Friends Weekend, hosted by Will Cain, Rachel Campos-Duffy, and Charlie Hurt. During the nationally televised segment, Worksport’s Chief Executive Officer, Steven Rossi, spotlighted the Company’s forthcoming mobile power generation system and American-made tonneau covers, underscoring its commitment to innovation, domestic manufacturing, and sustainable solutions.
Watch the FOX & Friends Weekend Recap
Investors and stakeholders are invited to view a recording of the FOX & Friends Weekend segment featuring Worksport CEO Steven Rossi.
Access the Video Here: FOX & Friends Recap Video
“Our recent feature on FOX & Friends Weekend served as a remarkable springboard, allowing us to debut our COR & SOLIS product to a national audience,” said Steven Rossi, CEO of Worksport Ltd. “We received highly positive feedback from the producers and look forward to securing additional national media opportunities as we continue to build brand credibility and expand our market reach.”
Advancing Clean-Tech and Sustainable Mobility
Worksport’s upcoming launches—most notably the SOLIS solar tonneau cover and the COR portable energy system—were highlighted as critical drivers of future growth. These clean energy innovations align seamlessly with a global shift toward sustainable mobility and off-grid convenience, potentially unlocking new revenue streams and heightening brand visibility within the EV and outdoor adventure ecosystems.
Rossi added, “With the support of renowned host Charlie Hurt, we showcased our brand’s unique innovations on the channel’s ‘Made in America’ segment. This appearance reaffirmed our commitment to American manufacturing and underscored the transformative potential of our next-generation products. As we move toward 2025, our strategies—ranging from ramped-up U.S. production to cutting-edge solar and portable power technologies—are expected to drive significant revenue growth, improve margins, and enhance shareholder value.”
FOX & Friends: A Reach Like No Other
FOX & Friends remained cable news’ most-watched morning shows throughout the third quarter of 2024. The channel regularly features high profile special guests, such as President Donald Trump. The weekend show boosts a massive audience, delivering an average of 1.2 million viewers per episode. Worksport’s appearance places its innovative products in front of millions of potential customers, further increasing its brand presence and brand reputability. Worksport’s mission to transform the tonneau cover and portable energy markets gains new momentum from this recent exposure. Looking ahead, the company plans to secure additional high-profile media opportunities to further strengthen its brand presence.
Key 2024 Press-Releases
- December 6: Worksport Shares 51% B2C and 60% B2B Sales Growth in November
- December 5: Worksport Adopts Changes To Corporate Treasury
- November 22: Worksport Announces 30% Increase in Production Capacity
- November 21: CEO Insider Purchase; Worksport Investigates Short Selling
- October 29: 200% Growth in B2B Sales; Pre-Order Campaign Initiated For AL4
- October 17: Nasdaq Grants Extension To Regain Compliance
- October 17: $2MM+ Projected Savings From New Strategic Initiative
- September 30: Update On ISO Certification
- September 19: Alpha Launch of SOLIS & COR
- September 11: Worksport COR as an EV Range Extender for Tesla Model 3
- August 14: Record High Revenues; 275% Q2 Growth
- May 8: Worksport Awarded $2.8MM Grant
