West Seneca, New York, United States, July 30, 2023 — Worksport Ltd. (Nasdaq: WKSP; WKSPW) (“Worksport” or the “Company”) is excited to announce the opening of its cutting-edge automotive product R&D Center in Springfield, MO. This strategic location, nestled in the heartland of the U.S., is known for its vibrant truck culture, positioning the Company at the center of its target demographic.
The R&D Center will be staffed initially by seasoned Worksport engineers, bringing an impressive arsenal of over 70 patents across the automotive, consumer products, manufacturing, and agricultural sectors. With nearly a century of combined experience, this team embodies a depth of knowledge and proficiency that would be difficult to duplicate elsewhere.
“Our Missouri R&D facility, surrounded by a truck-loving community, was meticulously planned to provide an efficient and focused environment dedicated to the progression of Worksport’s products and Intellectual Property,” said Worksport CEO Steven Rossi. “Retaining our proprietary IP has always given us a competitive edge, and this new facility is designed to uphold and extend that advantage.”
As Worksport’s wholly owned 220,000 sq. ft. manufacturing facility in West Seneca, N.Y. is preparing for the start of production, the decision to house the product development team in a separate facility represents a strategic move towards a more intensive R&D focus, unencumbered by daily manufacturing operations.
“We believe that smaller, on-site teams will foster better collaboration and absolute concentration on novel products,” Rossi explained. “Our Missouri R&D team is set to generate and incubate new ideas, build and test prototypes, evaluate innovative materials and processes to cut costs, and continuously refine our existing product line.”
The advent of this new R&D facility is expected to expedite the introduction of new products in line with the Company’s ambitious expansion plan. As the market evolves, the R&D team will be at the forefront, capturing crucial truck bed data and crafting bespoke tonneau cover assemblies to match new truck models.
“We believe that the establishment of our U.S. R&D Center will propel us towards market leadership, keeping us ahead of the competition and reinforcing our commitment to innovation and growth,” added Rossi.