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Worksport LTD Launches Ambitious Sales Strategy, Announces Four Sales Partners For Market Growth

West Seneca, N.Y. August 31, 2023, Worksport Ltd. (“Worksport” or the “Company”) (Nasdaq: WKSP; WKSPW) today announces a comprehensive sales strategy, demonstrating a positive stance on future growth and an unwavering commitment to maximizing return on investment for its shareholders.

Initiating production in early August, Worksport’s factory rapidly secured a commanding $1.6 million order for its premium hard-folding covers. As the Company heightens its focus on production efficiency, the ensuing months are slated to witness an expansion of its operational capabilities, inclusive of multiple new assembly lines, reflecting the Company’s dedication to amplifying shareholder value through strategic capital deployment.

This bolstered production capacity positions Worksport to fortify its brand prominence across eminent B2C platforms, such as Amazon, Walmart, eBay, and the Company’s own e-commerce site. Concurrently, the Company projects onboarding a myriad of new business to business (“B2B”) clientele. Buttressing this expansion drive is the strategic alliance with four distinguished sales partners. The first partner, a venerable entity since 1974, offers representation across all major Canadian distributors with its six representatives spread across Western and Eastern Canada. The second, celebrated as an industry titan, deploys seven agency representatives catering to 14 southeastern states from Texas to West Virginia. The third, automotive specialists with a 20-year SEMA affiliation, oversees territories spanning New Mexico to Montana. Finally, the fourth ensures meticulous coverage across midwestern states from Minnesota through Ohio and has garnered over 100 accolades from manufacturers, encompassing top sales volume recognitions, awards for most improved sales, and distinctions for both Company representative and salesperson of the year.

“At Worksport, we’re reshaping the North American truck bed sector through innovation and strategic partnerships. Every move, from our superior soft- and hard-folding covers to our SOLIS solar cover and COR battery system, is a testament to our commitment to deliver exceptional value,” said Steven Rossi, Worksport’s Chief Executive Officer.

These partners, strategically aligned with Worksport’s anticipated surge in production, are primed to turbocharge the Company’s B2B sales outreach. Initial data reveals a promising prospect of over 70,000 potential B2B clients, setting the stage for Worksport to grow sales in the North American truck bed market.

Simultaneously, Worksport is diligently advancing its efforts to introduce the SOLIS solar cover and the COR battery system to the market. The Company is poised to provide investors with promising updates in the near future.

For shareholders, this narrative echoes Worksport’s visionary strategy and staunch commitment to driving sustained growth while continually enhancing shareholder value.

Forward-Looking Statements
The information contained herein may contain “forward‐looking statements.” Forward‐looking statements reflect the current view about future events. When used in this press release, the words “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “plan,” “project,” “should,” or the negative of these terms and similar expressions, as they relate to us or our management, identify forward‐looking statements. These statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: (i) supply chain delays; (ii) acceptance of our products by consumers; (iii) delays in or nonacceptance by third parties to sell our products; and (iv) competition from other producers of similar products. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s filings with the SEC, including, without limitation, our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC’s web site at www.sec.gov. As a result of these matters, changes in facts, assumptions not being realized or other circumstances, the Company’s actual results may differ materially from the expected results discussed in the forward-looking statements contained in this press release. The forward-looking statements made in this press release are made only as of the date of this press release, and the Company undertakes no obligation to update them to reflect subsequent events or circumstances.

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