Mississauga – March 31, 2022 — Worksport Ltd. (Nasdaq: WKSP) (the “Company”) has contracted leading manufacturers’ representative firm, N.A. Williams Company, for category management setup of and operations, analysis, and reporting for eCommerce marketplaces including the Company’s native platform, Amazon, eBay, and mass retail through Walmart, with NewEgg and Sears integrations at the Company’s discretion.  Serving national accounts, including, but not limited to, Advance Auto Parts, AutoZone, Costco, and Home Depot, N.A. Williams is well-equipped with industry professionals to manage an original equipment manufacturer such as Worksport.

“N.A. Williams will be working to list Worksport products across multiple Marketplaces, enabling product data, quantity, and pricing consistency while leveraging marketing capabilities on each platform to optimize sales,” states Curt McDowell, VP eCommerce Solutions, N.A. Williams Company.

Our relationship with N.A. Williams allows the Company to leverage Williams’ world-class expertise, allowing the Company to focus on its novel research and development initiatives.  Following a professional consultation, N.A. Williams Company proposed what Company leadership considers a winning strategy to implement and continually optimize its Business-to-Consumer (B2C) sales channels strategy.  Dedicated N.A. Williams Company account executives will cover each marketplace and a marketing manager will assume responsibilities across all platforms.  The teams are now executing tasks to offer these eCommerce experiences by year’s end.

Each channel will also be integrated with the Company’s Monday.com environment, creating a fully optimized customer relationship management suite to facilitate pre- and post-sales support for the Company’s consumer base. “Our teams and I have learned a great deal on what’s needed to create a successful eCommerce environment and are excited to engage with N.A. Williams Company to provide our customer base with the energizing experiences it deserves when considering our product offerings, including everything from our SC3, SC3 Pro, and SC4 tonneau covers to the modular Terravis System,” said Steven Rossi, Chief Executive Officer of Worksport.